In Boston, a fashion designer Ted Baker presented his new spring-summer collection, created in conjunction with the students of the local College of Art and Design. Show drew a huge audience's attention not only because of fashionable attire, but also because it took place on a vertical wall of Hotel Boston.
Models were going down the building with the help of special ropes, and then returned back upstairs, climbing up to the 24th floor of the hotel. According to IBTimes, who stood down in front of the show's organizers supplied all comers binoculars so they can see represented in the collection of outfits. Results were distributed to more than 300 binoculars.